On board with Cunard Our ships New to cruising

Where shopping meets sea breezes

In the middle of the ocean, anywhere in the world, our on board cruise boutiques offer a tax and duty-free shopping experience just steps from your stateroom. Step inside for a preview of the brands you could be sailing with on your next voyage.

4 min 21 Nov 2025

Cristina Azorin

Cunard writer

Fashion boutiques

Jewellery boutiques

Watch boutiques

Alcohol and tobacco boutiques

Beauty boutiques

Cunard boutique

Cabinet of Curiosities

Events and in-store experiences

A voyage of discovery, a destination of style

Shimmering jewellery and precision-crafted watches. Designer fragrances and handpicked spirits. Exclusive in-store events and limited-edition collections. On each of our Queens, you’ll find an array of on board boutiques in which to indulge in tax and duty-free shopping at sea.

Step inside and let the rhythm of the ocean guide your retail journey. From fashion and beauty to spirits, tobacco, and eyewear, there’s so much to discover; much of it exclusive to us.

Whether it’s a treat to yourself or a gift for someone special, indulging in tax and duty-free cruise shopping on our Queens offers a retail experience unparalleled on the ocean.

Fashion boutiques

The elegance of Gucci and Michael Kors. The coastal charm of Barbour. Style and craftmanship go hand in hand in our on board fashion boutiques. Complement your capsule wardrobe with classic staples that transcend trends and tides. Whether it’s a pair of Ray-Ban aviators or a crossbody Radley bag, our boutiques invite you to step ashore in style, wherever your journey takes you.

Jewellery boutiques

The unmistakable sparkle of Swarovski. The playful personality of Pandora. The artistry of Coeur De Lion. More than just accessories, the jewellery in our on board boutiques offers you a lifelong reminder of time spent drifting between shore and sea. Discover the classic craftmanship of Martin James London or the heritage of Liberty of London. With so many sparkling choices to explore, you never know what might catch your eye.

Watch boutiques

Whether it’s the prestige of Rolex, the heritage of Baume et Mercier, or the innovation of Bremont, our duty and tax-free watch boutiques celebrate style fused with functionality. Let the rhythm of the waves guide you to Citizen, Fossil, or Frederique Constant, where craftsmanship meets creativity. After all, time flows differently at sea. Slower, richer, more deliberate - so why not immortalise the moment and make it last even longer?

Alcohol and tobacco boutiques

Beyond fashion, watches, and jewellery, our boutiques invite you to discover the distinctive character of Cunard Four Queens Gins, the elegance of Chapel Down wines, the depth of Macallan whisky, and the crisp sophistication of Grey Goose vodka. Elsewhere, Campari and Hendrick’s beckon with bold flavours crafted with old-world finesse, while, for tobacco connoisseurs, brands like Marlboro and Mayfair offer time-honoured favourites.

Please note: alcohol and tobacco purchased in our on board boutiques may not be consumed during your voyage.

Beauty boutiques

From the iconic allure of Chanel and Tom Ford to the nurturing touch of Clarins, Clinique, and Nuxe, our tax and duty-free beauty boutiques offer you a sanctuary of self-care on the ocean. Discover the glow of Lancôme, the serenity of Rituals, and the elegance of Dior. Whether it’s a GHD styling tool, Estée Lauder make-up, or Dermalogica skincare, you’ll find everything you need to look and feel your best each day and night on the ocean.

Cunard boutique

Miniature models of our iconic Queens. The soft embrace of our beloved Cunard bear. Tote bags that carry memories as well as essentials. Our Cunard branded gifts are more than just souvenirs – they’re a symbol of a journey well-travelled. Whether it’s a pen that writes of faraway places or a cruise map that charts your Queen’s route around the world, every piece from our Cunard collections is steeped in heritage and crafted with care.

Cabinet of Curiosities

On Queen Anne only, you’ll encounter the Cabinet of Curiosities, a 360-degree showcase inspired by the golden age of exploration. Here, 38 display cases invite you to journey through a curated collection of rare treasures – including one-off wonders designed by iconic brands. Blending contemporary luxury with never-before-seen artefacts from our own archives, each window whispers a story of style, legacy, and enduring design.

Events and in-store experiences

Our on board boutiques aren’t only for shopping. With in-store events taking place on every sailing, you could walk away with more than just a new purchase. From tastings to demonstrations, talks to unveilings, there’s so much to experience. Perhaps you’ll join a Champagne reception for a new launch or a Q&A with the designer behind an iconic label. With every day promising something new, there’s always a reason to return. On your next voyage, keep an eye out for events, discounts and talks in your Daily Programme.

A voyage of discovery, a destination of style

As the ocean stretches around you, so too does the opportunity to explore our on board boutiques. From designer fashion to fragrances, and exclusive in-store events, the retail experience on our Queens offers a world of possibilities, where every item is tax and duty-free. Whether you're treating yourself or finding the perfect gift for someone special, let your next journey be one of discovery, where shopping meets the sea just moments from your stateroom.

Browse our voyages, including our new 2027 and 2028 cruises and find your perfect cruise holiday online today.