Privacy Policy & Cookies.

Cunard Line – Ltd Privacy Policy.

This website and any mobile application linked to this privacy policy (collectively the “Sites”) is owned and operated by Carnival plc, trading as Cunard Line, the owner and operator of all Cunard Line brand ships (“Carrier”). Cunard Line is committed to respecting and protecting your privacy and helping you make the most of your time on the Internet within a trusted environment. The Cunard Line Privacy Policy ("Privacy Policy") applies to the Sites where it appears and discloses how we collect, protect, use and share information gathered about you through our Sites. If you use our Sites, you explicitly agree to the terms and conditions of the Privacy Policy in effect at the time of your use.

Please read our Privacy Policy to understand:
Information We Collect
Site Use Information
Information We Collect or Store Automatically as You Access and Use the Sites
Location Information
Information We Receive from Social Networking Sites or Other Third Parties
Information You Provide to Us
Promotions, Contests and Sweepstakes
Child Privacy
Access to Your Information
Disclosing Information to Third Parties
Your California Privacy Rights
Security Procedures to Protect Information
Inapplicability of Privacy Policies of any Linked Sites or Other Parties
Onward Transfer, Storage and Global Processing
Changes to this Privacy Policy
Your Comments are Appreciated

Information We Collect.

We may collect personal information about you, for example, when you sign up to receive promotional emails, fill out a survey, or access our cruise booking application. We may also collect the information you submit through our "Contact Us" pages. Confirmed guests online will be asked to provide certain personal information. We also collect information when you purchase a product or service from the Sites.

Cunard Line uses information you provide and other information we collect for our business purposes including, without limitation, to provide better service to our guests, to comply with our legal obligations, to operate and grow our business, to improve and customize the content you see, to provide the products, services or membership benefits you request, and to contact you about special promotions and new products. If you are a resident of the European Union, your rights under the General Data Protection Regulation are subject to the privacy notice applicable to residents of the European Union.

Site Use Information.

Our web servers may collect the domain names of visitors to our site. This information may be combined with information related to other users to measure the number of visits, average time spent on the site, pages viewed, and so forth. This information may identify you. Cunard Line may use this information for a variety of purposes, including to measure the use of our site, to improve our marketing and to improve the content we offer. We may share this information with third parties. This might include tour or ship preferences of all visitors to our site, for example.

Information We Collect or Store Automatically as You Access and Use the Sites.

We automatically collect certain type of usage information when you visit the Sites, receive Cunard Line emails, or otherwise engage with us. For example, we use cookies, log file information, clear gifs or beacons, device recognition technologies and other similar tracking technology to better understand our Site usage information and to improve our Site and our user experience. We may use these technologies to collect the type of device you use to access our Sites, your device identifier, IP address or mobile operating system. If you use our website, we may collect information about the browser you are using. We might look at what site you came from, or what site you visit when you leave us. We may collect this information over time and across different websites, apps and devices. Third parties may also collect your personal information this way when you use the Sites. Some methods we use to collect this usage information is explained below.

To learn how to manage how we – and our vendors – use cookies and other tracking tools, and to read our Do Not Track policy, visit the About Our Ads page.

Cookies help personalize your online experience, such as recognizing your name when you revisit, your language and country, as well as to assist us in marketing and advertising. A cookie is a small text file containing a string of alphanumeric characters placed on your devices that uniquely identify your browser and let us help you log in faster and enhance your navigation through the Site. Cookies cannot be used to run programs or deliver viruses to your computer. Some cookies are deleted once you leave our website ("session cookies"), while other cookies remain after you leave our website ("persistent cookies") so that you are recognized when you return to the website.

Log File Information may include anonymous information such as your web request, Internet Protocol (“IP”) address, browser type, information about your mobile device, referring/exit pages and URL’s, number of clicks and how you interact with links on the Sites, domain names, landing pages, pages viewed, and other such information.

Clear gifs (also known as web beacons) are small graphic images or other web programming code that may be invisible to you, but any electronic image or other web programming code inserted into a page or e-mail can act as a web beacon. Web beacons are used to anonymously track the online usage patterns of our customers, and can also be included in Cunard Line e-mails, so that we can determine which e-mails from Cunard Line are opened and which links or advertisements in those e-mails are clicked by recipients, and to help identify our users’ agreed devices.

Embedded scripts are a type of programming code that is designed to collect information about your interactions with the Sites such as the links you click on. The code is temporarily downloaded onto your device from our web server or a third party service provider, is active only while you are connected to the Sites, and is deactivated or deleted thereafter.

Browser fingerprinting includes collection and analysis of information from your device, such as, without limitation, your operating system, plug-ins, system fonts, and other data, for purposes of identifying your browser and device.

Entity tags (“ETags”) are a feature of the cache of information from device browsers. ETags are an opaque identifier assigned by a web server to a specific version of resources found at a URL. If the resource content at that URL ever changes, a new and different ETag is assigned. Used in this manner, ETags are a form of Device Identifier. ETag tracking may generate unique tracking values even where the consumer blocks HTTP, Flash, and/or HTML5 cookies.

Recognition technologies apply statistical probability tools to data sets in an attempt to recognize or make assumptions about users and devices. This information helps us to identify you across multiple devices that you may use, analyze and improve the Sites and present you with information based on these assumptions.

Location Information.

We may collect precise location information from your device. This may include information about your exact location when you use our Platform. 

Information We Receive from Social Networking Sites or Other Third Parties.

When you interact with our site through various social media, such as when you login to our Sites through Facebook or other third party sites, or share our content on Facebook, Twitter, Pinterest, Instagram, or other sites, we may receive information from the site including your profile information, profile picture, profile name, user ID associated with your account, country and any other information you permit the site to share with third parties. You should always review, and if necessary, adjust your privacy settings on third-party websites and services before linking or connecting them to our website or Service.

We may also collect information about you from other third parties, for example, your family, friends and other travel companions, tour operators, data aggregators, and our partners. We may also collect information about you that is publicly available. This information may be combined with information we collect from you directly as discussed below. We use this information to better understand the demographics of our customers, to connect with you on social networks, and improve our Sites and your customer experience.

Information You Provide to Us.

You are not required to register in order to access certain features of our site. If you send us an email, we may collect the information you provide to us. Certain portions of our site are restricted to guests with confirmed bookings. In addition, guests with confirmed bookings will be asked to provide certain personal information.

There are several areas on the site where you may provide personal information. These include your My Cunard page for booked guests, Booking online, Book Shore Excursions, Order Gifts, Contact Us, Career Center or any of the places where you may email something from the website.

When you use the areas of our Sites restricted to booking a cruise and booked guests, we may collect the information including your name, address, gender, birth date, email address, World Club number, booking number, your telephone number, special occasion dates, leisure interests and dietary preferences, health requirements, and passport and credit card information (cardholder name, card number and expiration date) as well as emergency contact information (the name, address and telephone number of someone not traveling with you who we can contact in case of an emergency ("Profile Information").

Profile Information collected may be for yourself and those traveling with you. By providing us with the Profile Information of any third party, you are agreeing and acknowledging that you have the express right and authority to do so on their behalf. Each person whose Profile Information is linked to the same booking agrees that their information may be accessible to all others included in the booking. By sailing with us, you are automatically enrolled into the Cunard World Club program.  You will receive transactional communications related to the World Club regardless of your marketing communications preferences, but all marketing or promotional communications will always respect your marketing preferences.

You may choose to receive email information from us. If you send us an email or request information we will retain your email address and use it to respond to your inquiry. We may also use your contact information to provide you with information about upcoming events, cruises, special offers, packages and other information about Cunard Line or to provide you with information from companies with whom we have cooperative or joint marketing arrangements. Emails from Cunard Line may contain clear gifs, unique hyperlinks and other methods to track your engagement with the email promotions we send you. You may unsubscribe or change your email address for email promotions at any time by following the instructions provided within each email promotion or by logging into your account.

By providing personal information through this site you explicitly agree to our collection and use of that information as described in this Privacy Policy. You agree that we may use the personal information you provide to respond to your inquiries, process orders, contact you regarding customer service, let you know about products or services which may be of interest to you or to personalize our service to meet your needs or preferences. This may involve sharing certain information with our medical staff, affiliated companies or third parties, for instance, if you require a wheelchair or have dietary preferences. If while traveling with us you suffer a personal injury, or submit a claim after suffering a personal injury, we may use your personal information, including Profile Information, to provide assistance to you, assess, report, administer and manage any claims and to support our risk management policies and processes. We may share this information with third party service providers and advisers to support us in these activities.

If while traveling with us you participate in casino activities, we may collect information about your gaming preferences. We may use this information to let you know about services or promotions which may be of interest to you. We may share this information with third parties with whom we have cooperative or joint marketing agreements.

Promotions, Contests and Sweepstakes.

From time to time we may offer promotions, contests, or sweepstakes (collectively referred to as “Promotion.”)  If you choose to participate, we may collect information including your name, address, age, date of birth, telephone number and e-mail address. We may also request other information from time to time. We use the information you provide for purposes of conducting the Promotion and for other purposes described in this Privacy Policy. A Promotion may be sponsored by Cunard Line alone, or with another sponsor or by a third party. Information you provide may be shared with the sponsor or third parties in accordance with this Privacy Policy. Certain promotions may have additional terms and conditions which will be disclosed in the promotion.

Child Privacy.

Our sites are meant for adults. Because of the nature of our business, our products and services are not designed to appeal to minors and we do not knowingly collect information on children under 13 without parental consent. If you believe we have collected information from a person under 13 and would like the information removed, please contact us at Parents, you can learn more about how to protect children's privacy on-line.

Access to Your Information.

You are responsible for the accuracy and completeness of all information you provide to us. You may direct us to change or delete your information by mail or email at the address provided below. You can direct us to delete your email address from our emailing list simply by following the instructions on any email you receive or logging into your account. We will act on your instructions promptly, but making changes or deleting information may take ten days or more to become effective.  Creating and logging into an account also provides the opportunity to express additional marketing permissions, such as for phone calls and postal mail.

24305 Town Center Drive, Valencia, CA 91355 or email

Disclosing Information to Third Parties.

The Company will only share your personal data with those who have a legitimate need for it.  Wherever we permit a third party to access personal data, we will make sure the data is used in a manner consistent with this notice (and any internal data handling guidelines consistent with the sensitivity and classification of the data.) your personal data may be share with our subsidiaries and affiliates and other third parties, including service providers, for legitimate purpose including but not limited to as follows:

  • you request or authorize it:
  • the information is provided to help complete a transaction for you;
  • the information is provided to comply with the law, applicable regulations, governmental and quasi-governmental requests, court orders or subpoenas, to enforce our site’s Terms and Conditions, Legal Notices or other agreements, or to protect our rights, property or safety or the rights, property or safety of our users or others (e.g., to a consumer reporting agency for fraud protection, etc.);
  • the disclosure is done as part of a purchase, transfer or sale of services or assets (e.g., in the event that substantially all of our assets are acquired by another party, customer information may be one of the transferred assets);
  • the information is provided to our agents, outside vendors or service providers to perform functions on our behalf (e.g., analyzing data, providing marketing assistance, providing customer service, processing orders, sending emails about our products or services, etc.) or with whom we may have cooperative or joint marketing arrangements;
  • the information is shared with third parties for their own marketing use, or
  • to others as described in this Privacy Policy or that we may describe to you at the time of collection.

Your California Privacy Rights.

Cunard Line may disclose your personal information to our affiliates or other third parties for their use in marketing to you unless you tell us not to. In order to opt out of such sharing or for further information, please contact us at

Security Procedures to Protect Information.

We have implemented technical, administrative, and physical safeguards that are designed to protect guest information from unauthorized access, disclosure, use, and modification. We regularly review our security procedures to consider appropriate new technology and methods. Please be aware that, despite our best efforts, no security measures are perfect or impenetrable. We will retain your personal information for the length of time needed to fulfill the purposes outlined in this privacy policy unless a longer retention period is required or permitted by law.

While we take steps to protect your personal information and keep it secure, you also play a role in protecting your information. You can help to maintain the security of your online transactions by not sharing your booking number with anyone and know that any information you provide to us by email or fax is unencrypted.

Inapplicability of Privacy Policies of any Linked Sites or Other Parties.

Cunard Line’ Sites may contain links to other sites such as our affiliates and third parties. This Privacy Policy only addresses Cunard Line’ use and disclosure of your information collected on Sites displaying this Privacy Policy. While we try to link only to sites that share our standards and respect for privacy, we are not responsible for the privacy practices of any third parties or the content of linked sites, so we encourage you to read the applicable privacy policies and terms and conditions of such parties or web sites.

Onward Transfer, Storage and Global Processing.

We operate globally and may transfer your personal information to affiliated companies or third parties in locations around the world for the purposes described in this privacy policy. Wherever your personal information is transferred, stored or processed by us, we will take reasonable steps to safeguard the privacy of your personal information. Additionally, when using or disclosing personal information transferred from the European Union, we use standard contractual clauses approved by the European Commission, adopt other means under European Union law for ensuring adequate safeguards, or obtain your consent. We also apply the substantive requirements of standard contractual clauses when transferring personal information from Australia.

Changes to this Privacy Policy.

We will occasionally amend this Privacy Policy to reflect company and customer feedback. We reserve the right to make changes to this Privacy Policy at any time. The use of your information is subject to the Privacy Policy and Terms of Use in effect at the time of use. We encourage you to check our site frequently to see the current Privacy Policy to be informed of how Cunard Line is committed to protecting your information and providing you with improved content on our website in order to enhance your online cruise planning experience. If we make material changes to this Privacy Policy we will post the revised Privacy Policy and the revised effective date on this site.

Your Comments are Appreciated.

If you have any questions or comments regarding our Privacy Policy or our website, you can contact us at This site is owned and operated by Cunard Line, Ltd. which controls any information submitted through this site.


Effective Date: As of December 6, 2018.