Cunard White Star Service®

Cunard prides itself on standards of service that go above and beyond, exceeding the expectations of our guests.

Refined, thoughtful, and non-compromising. The White Star Service you’ll experience on board our Queens will leave you wanting for nothing -  except, perhaps, for your cruise to last longer.

What does White Star Service look like?

Imagine unpacking your suitcase on board, only to realise you’ve left your bookmark at home: then returning to your stateroom later to discover a crisp new one waiting for you. Or if you break the heel of your favorite shoes, only to find them repaired and back in your closet the next morning.

It’s these kinds of real moments, experienced by past Cunard guests, that perfectly sum up what we mean when we say “White Star Service”. We don't need to be prompted to see to your needs; it's our pleasure to serve, anticipate what you might ask even before you ask it, and resolve issues without being asked. And if you do ask - well, you only need do so once.

Step into the Britannia restaurant and you’ll have your napkin gently laid across your lap while your waiter pre-emptively tops up your glass with water. Want a dessert that’s not on the menu? Our chefs will do their best to rustle it up for you; just ask. Not been on a board for a few years? Don’t be surprised if your Commodore Club bartender smiles at you warmly and greets you by name.

This is the kind of attention to detail that defines a Cunard cruise, and we have hundreds of such stories from guests who have experienced our White Star Service first-hand.

A history of excellence

It’s this attentive, but imperceptible, service that has set Cunard cruises apart for more than 100 years. We call it White Star Service because of our historic partnership with the White Star Line, and its origins are very much rooted in the values that made sailing during the Golden Age of ocean travel such a luxurious experience. We believe these values, synonymous with a different era, still hold a place in our modern world today.

It’s these principles that form the foundation for our White Star Training Academy, the very first port of call for anyone joining our ships’ crew. The Academy focuses on style, care, and imagination, delivered with pride and passion. Recognising how central the interaction with our ship’s crew is to our guests’ vacation experience, we also constantly refresh our training to ensure we’re aligned with the latest definitions of luxury, while continuing to go above and beyond to exceed expectations. A passing grade comes in the form of a shining enamel pin - see how many you can spot during your voyage.

Summed up beautifully by our VP of Brand and Product Development, Lee Powell; “The Cunard experience is first and foremost delivered through the genuine care and warmth of our people. Every day and every evening, the White Star Service guests receive makes for the most personal and memorable moments that our guests treasure. It is very true that the sense of feeling special on board our ships is about the sense of occasion, but mostly it is about the service our guests receive.”