Cunard launches capsule cruise collection in collaboration with fashion stylist Bay Garnett and Circle of Style

To celebrate 100 years since cruise collections first became part of the coveted fashion scene, Cunard has partnered with renowned fashion stylist and sustainability expert, Bay Garnett, and pre-loved styling service, Circle of Style, to create the ‘Cunard Capsule Cruise Collection’. A new capsule collection that draws inspiration from the rich legacy of cruise couture fashion that has evolved since the 1900s.

To celebrate the introduction of the new capsule collection, Cunard and Circle of Style are offering style aficionados an exclusive chance to partake in a bespoke styling service, allowing them to create their own one-of-a-kind pre-loved cruise wardrobe ahead of their voyage. The first 100 Cunard guests will be given access to experts at Circle of Style, who will artfully assemble a carefully curated wardrobe for each guest to suit their taste and holiday destination, drawing inspiration from the Cunard Capsule Cruise Collection looks.

Pre-loved fashion royalty, Bay Garnett, said: “Fashion boasts a vibrant tapestry, and I frequently draw inspiration from high-fashion moments spanning several decades to reimagine contemporary looks.  Delving into Cunard’s photographic archive to find inspiration for the new Capsule Cruise Collection was an incredible journey. The process of curating ten stylish and contemporary ensembles, with each one being inspired by the iconic fashion moments of its respective decade, has been nothing less than extraordinary.”

The exclusive Cunard Capsule Cruise collection is inspired by Cunard’s extensive archive images - with ten looks from ten decades of cruising, each one inspired by the fashion trends of the time. From the prim and proper 1900s through to the bold colour of the 1970s and the contemporary cool of the 1990s, each piece within the collection celebrates the style of its decade, with a modern twist perfect for present day style enthusiasts.

Throughout the decades, fashion has always played an important part in Cunard’s heritage, from being the first cruise company to hold a transatlantic fashion week cruise to hosting celebrities including Elizabeth Taylor, Marlene Dietrich and Rita Hayworth. Glamour and fashion has always been linked to cruising and the capsule collection aims to help future guests capture this spirit, whatever their style.

Guests can expect to discover a selection of pre-loved pieces from a variety of renowned designers such as Chanel, Burberry, A.P.C and Alexander McQueen and many more within Circle of Style’s archive, all of which will be available to purchase.

[insert name and job title for Cunard spokesperson] said: “We’re incredibly excited to see this partnership come to life and offer customers the opportunity to celebrate 100 years of cruise couture with us. Fashion has always been and remains an important part of cruising heritage and therefore this collection embraces history in a relevant yet modern way in true Cunard style.”

To view the Cunard Capsule Cruise Collection looks created with Bay Garnett and Circle of Style and learn more about the bespoke styling service, visit