Our partnerships

From fashion to theater, art to literature, design to fine dining; our bespoke partnerships deliver unique experiences that expand horizons both on board and ashore.

The official cruise partner of the Tony Awards®

Cunard is delighted to partner with the American Theatre Wing's Tony Awards, honoring the best in the performing arts. This collaboration reflects our shared love for storytelling and creativity.

The King's Trust

We have been in partnership with this inspiring leading youth charity since 2007. With the help of our guests, crew and friends have raised over £3.5 million enabling The Trust to continue changing the lives of young people.

English National Ballet

Since partnering with the English National Ballet in 2019, Cunard continues to support some of the critically acclaimed productions from the award-winning company, as well as presenting the extraordinary Dance the Atlantic Event Voyage that celebrates this exquisite dance at sea.

Corney & Barrow

For over 25 years, wine merchants Corney & Barrow have worked closely with our experts to develop the exclusive collection of Cunard Private Label wines, alongside the Cunard Cellar Reserve selection – a showcase of iconic bottles from celebrated terroirs around the world.

The Olivier Awards with Cunard

We're honoured to be Headline Partner of the Olivier Awards, and we're proud to deepen our long‑standing connection with world‑class theatre and British cultural heritage, both on board and ashore.

Cheltenham Literature Festival

Our partnership with The Times and Sunday Times Cheltenham Literature Festival, one of the most renowned and oldest literary festivals in the world, presents the annual Literature Festival at Sea on board Queen Mary 2.

Champagne Laurent-Perrier

We are delighted to present Laurent-Perrier as our champagne partner, and the first-ever Champagne Laurent-Perrier Bar on board Queen Mary 2.

National Symphony Orchestra

The National Symphony Orchestra (UK) is admired for its ability to communicate, connecting with audiences with consistent commitment and passion. We are proud to present the longest running Event Voyage in partnership with the NSO and conductor Anthony Inglis.

Pickering’s

Cunard and Pickering’s have been partners since 2017, and have created a collection of unique gins for guests to enjoy on board or order from home.

Royal Canadian Geographical Society

They have been making Canada better known to Canadians and to the world for more than 90 years. We are delighted to have them on board as part of the Cunard Insights speaker program on a selection of voyages on Queen Elizabeth and Queen Mary 2.

Event Voyages with our partners

Embark on a tailor-made voyage made possible by our partnerships.