We’re delighted to bring you our new advertising campaign, launching on TV and online channels today.

Introducing: “Why cruise when you can Cunard”

“Cunard is more than a cruise — it’s a rare opportunity to pause, reflect, and connect with the world in a truly meaningful way. This campaign captures the spirit of what makes a Cunard voyage so special with bold storytelling and cinematic beauty.&nbsp; We’re incredibly proud of the result and are looking forward to seeing how audiences across the world connect with it.”&nbsp;
Katie McAlister, President at Cunard

Please correct the errors below and try again.

You’ll shortly receive an email from us to confirm your sign up. Please click on the link contained within this email to start hearing more from us. If you are unable to find this email in your inbox, please check your junk mailbox.

EDITORIAL FREE TO USE PHOTOGRAPH 
EMBARGOED UNTIL 1100GMT THURSDAY 5TH OCTOBER; 2023
Katie McAlister, Cunard President under the bow of Cunards newest ship, Queen Anne, during the final phase of her construction at the Fincantieri ship yard near Venice, Italy. 
The fourth ship in the fleet will enter service in six months time on May 3rd; 2024.
Client: Cunard. 
For further information, please contact Sam Cole, Global PR & Events Director on Sam.Cole@cunard.co.uk, also Hannah Reay on Hannah.Reay@cunard.co.uk and Sam Balls on sam.balls@cunard.co.uk

Picture date: Thursday October 5, 2023.
Photograph by Christopher Ison ©
07544044177
chris@christopherison.com
www.christopherison.com

Why cruise when you can Cunard

<h2>Why cruise when you can Cunard</h2>
&nbsp;
Narrated by esteemed actor Richard E. Grant, our first made-for-TV commercial tells a story that invites you into the world of Cunard.
&nbsp;
185 years spent refining the art of ocean travel are embodied in our uniquely famous fleet of four iconic Queens. We’ve never compromised on creating glamorous, comfortable, cultured journeys. After all, the world is too good to just cruise through.

Cinematically shot, with striking black and white visuals, the film follows the journey of a guest from the riviera chic of the poolside terrace to the grandeur of the Grand Lobby, and the art deco elegance of the Chart Room cocktail bar, before arriving in New York after an iconic Transatlantic Crossing with Cunard.
&nbsp;
The result is an evocative piece that reframes Cunard not simply as a cruise, but as a statement of intent: for those who dare to break from the crowd and embrace the extraordinary.

Where to watch

<h2>Where to watch</h2>
&nbsp;
Our new TV advert launches in the UK on 16 June 2025 at 9:15pm, alongside programmes such as ITV drama Shardlake and Channel 4 favourite, Celebrity Gogglebox.

The Cunard Experience

<h2>The Cunard Experience&nbsp;</h2>
&nbsp;
If setting sail with the true pioneers of luxury travel sounds like perfection to you, then you might prefer ‘to Cunard’ than to simply cruise.
&nbsp;
<a href="/en-us/the-cunard-experience">Let us introduce you to the spirit and style of ocean travel, with Cunard.</a>

title

description

cq:lastRolledoutBy

Article Info Model

Guests relax beside Queen Anne's Panorama Pool

Cunard Independence Day celebrations

Our flagship Queen Mary 2 was among 46 tall ships from 20 nations that sailed into New York Harbor to mark 250 years of American Independence.

Explore The Four Queens Celebration  

In May 2028, Liverpool will provide the setting for a landmark moment in modern history, when our Four Queens will meet for the first time and host a maritime spectacle.

The Four Queens Celebration sailings

Olivier Awards ceremony

Last night, Cunard took centre stage as Headline Partner of the 50th anniversary Olivier Awards, hosting a star-studded ceremony at London’s Royal Albert Hall. Read on to see the most memorable moments from the event.

Olivier Awards with Cunard highlights

Letters Live in association with Cunard

SPEAKER, SPEAKER and SPEAKER surprised a sold-out audience at Letters Live in association with Cunard at the Queen Elizabeth Hall, London.

We are proud to announce our partnership with Letters Live, creators of extraordinary stage productions celebrating letter writing - a timeless art that connects us across generations. Across continents. Across oceans.   

Explore new Cunard voyages, sailing from October 2027 to May 2028

New Culinary Residencies in 2026

Find out more about our culinary residencies on board in 2026, featuring guest chefs and exclusive dining experiences. Book a cruise with Cunard today.


Fashion icons to join Transatlantic Fashion Week

Our much-loved Transatlantic Fashion Week returns in 2025, when
guests will be treated to a variety of fashion-themed events and
experiences.

New 2027 and 2028 voyages revealed

Cunard are excited to announce an unmissable cruise programme across 2027 and 2028. From Christmas in the Caribbean to first-for-Cunard destinations, these new itineraries bring a host of memorable experiences.

Queen Elizabeth's new look

With a new homeport of Miami, Queen Elizabeth is set to become a familiar face in the shores of the Caribbean and North America. As such, it’s only fitting that she should be equipped to really celebrate these extraordinary destinations. From new menus inspired by the region to more opportunities to get comfortable on deck and take in the views, Queen Elizabeth has seen a refresh designed to do just that.

Cunard's Royal Navy association

On 11 January 2025 the Royal Navy’s Flagship aircraft carrier, HMS Queen Elizabeth and the Cunard Line’s Flagship RMS Queen Mary 2 were officially “affiliated” at a special ceremony on board the liner in Southampton. It brought to realisation almost 8 years of endeavour to re-forge the links between the two organisations and cementing a 170-year legacy of supporting each other in peace and war.

185th Anniversary voyages

Find out more about the events to celebrate 185 years of Cunard, including Queen Mary 2's event voyage and Sea of Glamour photography exhibition.

Sea of Glamour: Celebrating 185 years of ocean travel

Step into 185 years of magic, history, and unforgettable moments with Cunard’s Sea of Glamour Exhibition, curated by renowned photographer Mary McCartney.

Wellness waves

Cunard presents The Mediterranean with Nathan Outlaw

Be treated to a menu of the finest, freshly caught fish of the Mediterranean, at this special residency of Fish Kitchen, with Michelin‑starred chef, Nathan Outlaw. 

New 2027 voyages revealed

Discover Cunard's new programme of luxury cruises departing in 2027. With experiences like overnight stays in Rio during Carnival, and Amsterdam on New Year’s Eve, the Cunard Queens’ new itineraries bring all sorts of possibilities.

Strangers to shipmates: Friends found at sea enjoy five consecutive Queen Anne voyages

Two friends who first met on a Cunard world cruise have completed an incredible five consecutive voyages on the luxury cruise line’s newest ship Queen Anne.

Cunard presents The Norwegian Fjords with Michel Roux

Indulge in a culinary spectacle like no other with The Norwegian Fjords with Michel Roux, an exclusive dining experience on board select Queen Mary 2 voyages.

The Official Naming of Queen Anne 

Katie McAlister, President of Cunard pictured at The Wigmore in London where Cunard announced a partnership with Michelin Star chef Michel Roux.
Client: Cunard.
Picture date: Tuesday August 8, 2023.
Photograph by Christopher Ison ©
07544044177
chris@christopherison.com
www.christopherison.com

IMPORTANT NOTE REGARDING IMAGE LICENCING FOR THIS PHOTOGRAPH: This image is supplied to the client under the terms previously agree. No sales are permitted unless expressly agreed in writing by the photographer.

Meet the Cunard president

Meet Katie McAlister, who took up the position of Cunard President in August 2023, and find out what she thinks of leading this historic cruise line so far.

Queen Anne sails on her maiden voyage

Queen Anne arrives into Southampton

She's on her way

Cunard takes delivery of Queen Anne

Share in the proud moment when Cunard took delivery of its 249th ship, Queen Anne, in a special ceremony at Fincantieri shipyard, Italy.

Queen Anne naming ceremony update

As Queen Anne's naming ceremony on 3 June 2024 approaches, discover more details about what promises to be a spectacular event. 

A perfect fit

We visit Kathryn Sargent, Savile Row Master Tailor, for a final uniform fitting for Captain Inger Thorhauge before Queen Anne's arrival.

Captain's Log - February 2024

In the sixth and final instalment of her Captain’s Log series, Captain Inger Thorhauge shares her experiences of Queen Anne’s latest milestone as our impressive new ship successfully completed sea trials.

Solar eclipse cruises with Cunard

Explore the Cunard cruises taking part during the 2026 solar eclipse, and book your voyage online today for the chance to see the eclipse in iconic ports around the world. 

New 2026 voyages revealed

Discover our 2026 voyage programme, with sunny seasons in the Caribbean. iconic Transatlantic Crossings, and unforgettable World Voyages: all in Cunard style. Book online today!

The official naming of Queen Anne 

Join us on The British Isles festival Voyage for the official naming of our newest ship, Queen Anne, in Liverpool, UK.

Michel Roux Junior pictured at The Wigmore in London where Cunard announced a partnership with the Michelin Star chef.
Client: Cunard.
Picture date: Tuesday August 8, 2023.
Photograph by Christopher Ison ©
07544044177
chris@christopherison.com
www.christopherison.com

IMPORTANT NOTE REGARDING IMAGE LICENCING FOR THIS PHOTOGRAPH: This image is supplied to the client under the terms previously agree. No sales are permitted unless expressly agreed in writing by the photographer.

Cunard presents Le Gavroche at Sea

Join Michel Roux for Le Gavroche at Sea, an exclusive dining experience on board select Queen Anne and Queen Mary 2 voyages.

Presenting Cunard 4 Queens gin

Cunard are proud to announce the newest addition to our range of gins created exclusively for Cunard in partnership with Summerhall Distillery, Edinburgh: Cunard 4 Queens gin, with the new Queen Anne Edition.

Captain's Log - October 2023

Join Captain Inger Thorhauge for the fifth instalment of her Captain's Log, looking forward to Queen Anne's arrival in only 6 month's time.

Captain's Log - September 2023

Read the September 2023 instalment of Queen Anne's captain's log, written by Captain Inger Thorhauge as she looks forward to the launch of her new ship.

Announcing an exclusive partnership with Michel Roux on Queen Anne

Discover the exciting partnership between Michel Roux and Cunard, and the culinary experiences available in the alternative dining venues on board our newest ship, Queen Anne.

Cunard named Best Large-Ship Ocean Cruise Line

Cunard was named 2023 Best Large Ship cruise line by Travel + Leisure readers in their annual World’s Best Awards. Discover Cunard signatures and wide open spaces on board.

One year to go - Float out

Watch Queen Anne touch the water for the first time, with one year to go until her launch in May 2024.

Captain's Log - May 2023

Read the May 2023 instalment of Queen Anne's captain, Captain Inger, as she looks forward to the launch of her new ship.

Queen Anne's funnel lift

Captain's Log - March 2023

Introducing Captain's Log - a journal written by our very own Captain Inger, as she looks forward to the launch of her new ship Queen Anne in 2024.

EDITORIAL FREE TO USE IMAGE - 

A laser steel cutting machine at work at the Fincantieri ship yard in Naples, Italy where Cunard will cut the first steel of their new, as yet un-named, ship which will launch in 2022.
The start of construction on the 249th ship of the luxury cruise line, marks an exciting moment in the companys 179-year history. 
Cunard's fleet includes Queen Mary 2, the world's only ocean liner in service, plus Queen Elizabeth and Queen Victoria.  
Picture date: Friday October 11, 2019.
Photograph by Christopher Ison ©
07544044177
chris@christopherison.com
www.christopherison.com

Troncone floating

Watch as the first major floating piece of Queen Anne is launched into the water for the very first time, marking a major milestone in her build.

Two coins for the Queen Anne keel laying ceremony pictured in the keel where they will be welded. One was an original 18th coin from the reign of Queen Anne, the second was a solid silver coin struck for Cunard to mark the occasion.Client: Cunard.Picture date: Wednesday September 7, 2022.Photograph by Christopher Ison ©07544044177chris@christopherison.comwww.christopherison.comIMPORTANT NOTE REGARDING IMAGE LICENCING FOR THIS PHOTOGRAPH: This image is supplied to the client under the terms previously agree. No sales are permitted unless expressly agreed in writing by the photographer.

Two coins for the Queen Anne keel laying ceremony pictured in the keel where they will be welded. One was an original 18th coin from the reign of Queen Anne, the second was a solid silver coin struck for Cunard to mark the occasion.Client: Cunard.Picture date: Wednesday September 7, 2022.Photograph by Christopher Ison Â©07544044177chris@christopherison.comwww.christopherison.comIMPORTANT NOTE REGARDING IMAGE LICENCING FOR THIS PHOTOGRAPH: This image is supplied to the client under the terms previously agree. No sales are permitted unless expressly agreed in writing by the photographer.

Celebrating the keel laying of Queen Anne

The arrival of our 249th ship, Queen Anne, marks a very special time for Cunard. We are excited to continue celebrating each and every step of her creation, the next of which is known as the keel laying.

Meet the design team

Meet the design team for Cunard's newest ship, Queen Anne.

Unveiling Queen Anne

Join Carnival UK President Sture Myrmell, to hear what a momentous occasion it is to welcome Queen Anne to the Cunard fleet.

Behind the name

Historian Kate Williams explains the significance of our newest ship's namesake, Queen Anne.

180 years of sailing with Cunard

Cunard looks back at its 180 year history, from the first steamships to the fleet of today, sailing the globe in style.

Our newest ship - Steel cutting

In 2019 Cunard and Fincantieri celebrated the start of construction on Cunard's 249th ship, marking an exciting moment in our long history.

Which Event Voyage are you?

Cunard Event Voyages invite you into a world shaped around your passions, where the   ocean becomes a stage for discovery, creativity, and performance. The only question is: which journey will you embark on?

Where will 2026 take you?

From escaping the cold to ticking dream destinations off your travel list, 2026 offers   
you a new chapter of unforgettable escapes on our Queens. Read on for our top picks   
of where to travel.

How to find last minute cruise deals  

Why wait months or years to see the world, when you can escape to the ocean in   
weeks (or even days) with our last minute cruise deals?

Cruise and stay in Miami

Sailing with one of our Queens from Miami? Discover the perfect Florida hotel near the Port of Miami to begin or end your cruise and stay experience in comfort and style.

Where shopping meets sea breezes

In the middle of the ocean, anywhere in the world, our on board cruise boutiques offer a tax and duty-free shopping experience just steps from your stateroom. Step inside for a preview of the brands you could be sailing with on your next voyage.

The best time to book last-minute cruises  

Find out when to book last‑minute cruises for the best value. Learn about Cunard’s Late Saver fares, seasonal trends, and tips for timing your booking.

Cruise and stay with Cunard

A cruise and stay experience in one of our flagship hotels offers an unforgettable beginning or grand finale to your Cunard cruise. Best of all? We take care of all the details.

Sail into serenity: our top spa treatments

From revitalising massages to bespoke salon services, there's something for everyone at our on board spa, Mareel Wellness & Beauty. In celebration of World Wellness Weekend, here is a selection of our favourite treatments for the ultimate relaxation at sea.

Which Cunard Grill Suite is right for you?

Whether you covet the style and space of a Princess Grill or the all-out luxury of our Queens Grills, a stay in our suites offers an unforgettable way to holiday on our Queens.

Maximise your time in port: Shore Experience tips

Make exploring on your fly-cruise as effortless as the days you spend on board, with our expert tips for maximising your time in port.

EDITORIAL FREE TO PUBLISH IMAGE WHEN USED IN RELATION TO THE ATTACHED STORY. 

Cunardâs new ship, Queen Anne, arrives at her home port of Southampton for the first time today Tuesday 30th April; 2024. 

Queen Anne is the fourth ship in the Cunard fleet and the 249th to sail under the Cunard flag. It is also the first time since 1999 that Cunard have four ships in simultaneous service. 

The ship will embark on her maiden voyage to Lisbon on Friday.

For further press information contact Ruth Harrington on Ruth.Harrington@cunard.co.uk

Picture date Tuesday 30th April, 2024.
Picture by Daniel Lewis for Cunard.
Contact +447544 044177 chris@christopherison.com

First year of Queen Anne

As we celebrate Queen Anne's first year, we take a look back at some of her best moments and highlights.

2026 Event Voyages, by Cunard

Award-winning authors. Master composers. West End talent. Our Event Voyages invite you to sail with some of the greatest talents in wellness, the arts, and entertainment.

Cunard On Board Dining System Guide: Everything You Need to Know About Dining on a Cunard Queen

So many culinary experiences await you on a Cunard cruise, from fine dining and pub fare to our renowned Afternoon Tea. This guide will help you to navigate the breadth of options available – and how to book (if applicable) – so you never miss a culinary moment on board your chosen ship.

The best way to visit multiple countries in Europe 

Discover why cruising is the best option to explore Europe. From iconic cities to breathtaking landscapes, a cruise to Europe is an unforgettable experience.


A butler attends to a guest's luggage in a Queens Grills suite on board a Cunard Queen

Luggage guide

Find out all you need to know when packing for your Cunard cruise. Read this guide to discover what you can and cannot bring on board.


Europe summer destination. Traveling concept, sunset scenic famous landscape of Santorini island, Oia, Greece. Caldera view, colorful clouds, dream cityscape. Vacation panorama, amazing outdoor scene; Shutterstock ID 2044303574; purchase_order: N/A; job: Cruise Images; client: Cunard_digital; other: part of digi licencing 

Best Mediterranean islands to visit by cruise

Explore Cunard's expert guide to the best Mediterranean islands to visit on a cruise, from Ibiza and Mykonos to Majorca and Santorini.


Spending on the seven seas: your guide to spending on board credit

When sailing on a Cunard voyage, you have the luxury of knowing that much of your experience is included in your fare. Well-appointed accommodation. Fine dining. Spectacular entertainment. Our famous White Star service. Knowing this, the real challenge can be deciding what to spend your on board credit on first, so here is a helpful guide spelling out exactly that.

How to choose your stateroom

There are a number of different staterooms to choose from on a Cunard Queen, and choosing one can seem like quite a task, especially if you’re unfamiliar with the ship. This guide should help you get to know what’s available, and hopefully help you make a decision.

Sea to sea

Travel + Leisure introduce the world of Cunard, from A to Z and Sea to Sea, in this special article.

The Encyclopedia of Cunard

seabound-luxury-starts-with-a-cunard-adventure

Conde Nast Traveler explores how Cunard's ships fuse timeless refinement and contemporary flair to ensure every voyage is a masterpiece.

Seabound luxury starts with a Cunard adventure

Blonde woman on trip walking by the beautiful southern streets in summer with people in background; Shutterstock ID 737418172; Purchase Order: -

What to expect on a port day

Our guide to a typical day in port walks you through what to expect, from stepping foot on shore to returning on board. Book your voyage with Cunard today.

The Cunard guide for first-time cruisers

If you haven't cruised before, this guide is the perfect introduction to the main topics you may want to consider. Let us introduce you to the wonderful world of cruising, with Cunard.

Your Vogue-approved guide to dressing for a Cunard cruise

Vogue Australia introduces the ultimate guide to cruise fashion, to help you prepare to sail the world in style with Cunard.

Brand shot of Man and Woman relaxing on deck

Embarkation day - advice and tips

Be guided through every step of the embarkation process before you set sail on your first Cunard voyage, with our handy guide and top tips.

Disembarkation day - advice and tips

Know exactly what to expect on disembarkation day - the process, the preparation and the final Cunard wave. We look forward to welcoming you back on board again.

How to book your first cruise

Booking your first voyage with Cunard is made even easier with our guide. Find out what to consider, what you'll need, and a booking method to suit you.

Top tips for first time cruisers

Our expert top tips and advice for those new to cruising are sure to put your mind at ease and open up a whole new world of travel. Book online today with Cnard.

Perfect destinations for new cruisers

If you haven't cruised before, knowing where to start can be tricky. Let us recommend some of our most popular itineraries to new cruisers.

Fact or fiction?

We address some of the common myths around cruising, and show why it can be anyone's ultimate travel experience.

12 things to do on a Cunard cruise

Make your voyage anything you want it to be on a Cunard ship with a wide variety of fantastic cruise ship activities, from celebrity guest speakers to cocktail masterclasses, to keeping up with your fitness goals.

Introducing: “Why cruise when you can Cunard”

Why cruise when you can Cunard

Where to watch

The Cunard Experience

Enjoy up to US$580 extra on board credit

Discover our 2028 cruises

Discover our 2026 cruises

Explore Topics

Sign up for special offers