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Introducing: “Why cruise when you can Cunard”
We’re delighted to bring you our new advertising campaign, launching on TV and online channels today.
2 min
16 Jun 2025
Why cruise when you can Cunard
Narrated by esteemed actor Richard E. Grant, our first made-for-TV commercial tells a story that invites you into the world of Cunard.
185 years spent refining the art of ocean travel are embodied in our uniquely famous fleet of four iconic Queens. We’ve never compromised on creating glamorous, comfortable, cultured journeys. After all, the world is too good to just cruise through.
Cinematically shot, with striking black and white visuals, the film follows the journey of a guest from the riviera chic of the poolside terrace to the grandeur of the Grand Lobby, and the art deco elegance of the Chart Room cocktail bar, before arriving in New York after an iconic Transatlantic Crossing with Cunard.
The result is an evocative piece that reframes Cunard not simply as a cruise, but as a statement of intent: for those who dare to break from the crowd and embrace the extraordinary.
“Cunard is more than a cruise — it’s a rare opportunity to pause, reflect, and connect with the world in a truly meaningful way. This campaign captures the spirit of what makes a Cunard voyage so special with bold storytelling and cinematic beauty. We’re incredibly proud of the result and are looking forward to seeing how audiences across the world connect with it.”
Katie McAlister, President at CunardWhere to watch
Our new TV advert launches in the UK on 16 June 2025 at 9:15pm, alongside programmes such as ITV drama Shardlake and Channel 4 favourite, Celebrity Gogglebox.
The Cunard Experience
If setting sail with the true pioneers of luxury travel sounds like perfection to you, then you might prefer ‘to Cunard’ than to simply cruise.
Let us introduce you to the spirit and style of ocean travel, with Cunard.
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