Cunard is a trading name of Carnival plc. We collect and process data about enquirers and guests to promote, deliver and improve our services. This privacy notice describes what personal data we collect, how we use that personal data, and how to ensure that our processing meets your expectations.
How to update your communications preferences.
To update your communications preferences, including how you receive emails, calls, mailings and brochures, you can:
- Click on the preferences link at the foot of each email
- Log into (or sign up for) My Account to make changes at https://www.cunard.com/myaccount/
- Email us at firstname.lastname@example.org
- Call us on 03456 550 300 (local call charges apply)
- Write to Customer Services, Cunard, Carnival House, 100 Harbour Parade, Southampton, SO15 1ST.
Why we process personal data.
We process personal data about enquirers and guests before, during and after their voyages to support our business interests, which include:
- Making enquirers and guests aware of news and offers from Carnival plc and our partners and personalising these to your holiday interests, including where these are displayed on third party websites, search engines and social media.
- Providing services to our guests and recording what services we have provided
- Managing the health, welfare, safety and security of our guests
- Handling enquiries, complaints and investigations
- Operating guest loyalty programmes
- Monitoring and improving the quality of our services
- Researching and understanding market needs to improve our marketing effectiveness
- Working with our partners such as on-board boutiques and spas to manage billing and improve the quality of their services
We also process personal data about job applicants, current and former employees, service providers, travel agents and other groups of individuals in the course of employment and business operations, and this data is subject to our internal privacy policies.
What personal data we collect.
Personal data you provide to us.
We collect personal data you provide to us when you enquire, book or sail with us, for example:
- Enquiry: Personal details (name, gender, age etc.), contact information (home address, phone number, email address etc.), details of your interests and communications preferences
- Booking: Personal details, contact information, booking preferences, financial details (credit/debit card, bank details), travel documents (passport number), care needs (medical, dietary, mobility etc.), dining preferences, other travel details (vehicle registration, excursion bookings)
- On-board Activity: Financial details, bookings and billing for on-board services and shore excursions, photographs taken during the voyage
- Enquiries & Complaints: Personal details, contact information, enquiry or complaint details
- Loyalty Programme: Personal details, contact information, communications preferences, voyage history
- Health & Welfare: Medical, dietary and mobility details provided to us before, during or after the voyage
- Security & Safety: Travel documents, facial photograph, incident reports or witness statements
- Surveys & Market Research: Responses to post-voyage surveys and market research surveys
If you purchase services or credits as a gift or surprise booking, we will record your details as needed in relationship to the individual(s) for whom the gift or surprise booking was purchased.
Personal data generated by your interactions with us.
Your interactions with us will result in personal data being created and stored by us. Examples include:
- Booking: Booking party details, reference numbers, travel itineraries, flight bookings, manifests, immigration details
- On-board Activity: On-board spending, boutique spending, casino spending, spa/gym specialist interactions, dining records
- Enquiries & Complaints: Enquiries or complaints and associated investigation and correspondence before, during or after a voyage
- Loyalty Programme: Nights on board, cumulative spending
- Health & Welfare: Medical reports, billing data, welfare reports, correspondence
- Security & Safety: Accident/incident reports, witness statements, embarkation/disembarkation logs, audio/video recordings, police reports
Personal data we create.
We analyse the personal data we hold in order to improve the effectiveness of our direct marketing communications or to deliver our loyalty programmes. This can, in turn, generate personal data; for example, helping us to decide which marketing communications are likely to be of interest to you, or to determine your loyalty status.
Personal data from other organisations.
We receive personal data from other individuals or third party organisations. For example, when making a booking we will receive details of all members of the booking party from the guest making the booking. We receive personal data from third party organisations including travel agents processing bookings on a guest’s behalf, from competitions or promotions where personal data has been provided as part of the competition or promotion, or from social media where personal data has been posted on our social media pages. We use publicly accessible data sources such as data brokers to maintain the accuracy of our enquirer and guest records, and from time to time use external sources to help us to resolve disputes or recover unpaid accounts.
Sensitive personal data.
We do not process sensitive personal data about you except where there is a legal reason to do so. Sensitive personal data can include:
- Health: We collect personal data about guest health as part of the booking and embarkation processes, or where guests use medical services on board ship. This is retained for subsequent care purposes and to facilitate billing for services provided.
- Biometrics: We use photographs of our guests to maintain security and safety whilst they are on board our ships. These are not retained or used for other purposes.
- Sexual orientation: Enquirers and guests may from time to time choose to provide data to us relating to their sexual orientation or gender identity so that we can maintain their health, welfare and enjoyment of the services we provide (though we will not actively seek to collect such information).
We process personal data about children to provide services when they are guests on our ships, but do not seek to collect personal data about children for any other purpose.
From time to time we are asked to process personal data relating to criminal history of individuals, for example if we receive a request from law enforcement authorities, or when investigating security matters that might relate to criminal or civil offences.
How we process personal data.
We use personal data with your consent, or where it is necessary in order to:
- Enter into a contract and deliver services for you
- Comply with a legal duty
- Protect your vital interests or the vital interests of those around you
- For our own lawful interests or those of other organisations, provided your rights don’t override these
We will only use personal data about you for the purpose(s) it was collected for or closely related purposes, and will inform you or seek your consent if we need to use it for other purposes.
If you enquire about our services, or engage in competitions or other promotional activities that we or our partners provide, we will ask your consent to provide you with news and offers about our services that you may find of interest. Depending upon your preferences, our communications with you may include:
- Email: We monitor our email communications, including where emails are undelivered and whether or not they appear to have been read. We will cease sending you email communications should we be unable to deliver email to you.
- Post: We will from time to time send postal communications including brochures, newsletters and offers. Where letters are returned to us, or where external data providers notify us of changes, we take steps to update our records. We will cease sending you postal communications if we believe we are no longer able to contact you at the address on file.
- Calls: Calls made to us, and calls received from us, may be recorded for the purposes of audit, training and the monitoring of services provided by us.
- Web: Visitors to our website may be subject to tracking using analytics methods described in our Cookies Policy, unless web browsers, ad-blockers, privacy tools or other settings prevent this from occurring.
You are free to withdraw or amend your consent to receive news and offers at any time.
When you make a booking either directly or through a travel agent, we will collect personal data about you and other travellers in your group to effect the booking, including your names, genders, dates of birth, home addresses, phone, email, details of any medical, care or dietary requirements, specific preferences relating to the booking you have selected, and your payment details. We need this data to enter into a contract with you.
If you provide us with personal data about any other individuals included in a booking, you must have the authority of those individuals to provide their personal data to us for the purposes set out in this Privacy Notice, and will remain accountable for the information provided. It is the responsibility of the booking leader to ensure that personal data about the group members is accurate and up to date.
If you commence a booking through our website, provide your contact details as part of the booking process, but do not complete that booking, we may send you up to three reminder emails to help you to complete the booking. This will not affect any preferences you have registered with us.
Managing your booking.
After you book a voyage, you will be invited by email to access My Cunard, our online voyage personaliser service, where you will need to provide additional personal data about you and your travel party. This additional mandatory personal data including passport, insurance and emergency contact details for you and your booking group is necessary to complete your booking.
You may optionally book or purchase on-board products and services, excursions and other activities. Depending on the product or service selected, you may be required to provide further personal data to provide these to you, and we may have to share your personal data with other companies such as spa operators or travel operators in order to provide these to you.
Within My Cunard, data about a group of individuals in a booking, including personal data, bookings and purchases, loyalty number and status will be visible to all members of that booking group.
Before your voyage, you will receive information about your booking by post or email.
If the voyage you book includes flights as part of a package, we will share personal data about you with the contracted airline in order to complete your booking. The contracted airline will be named on the flight confirmation we provide you, and further details of how they will process your personal data may be obtained directly from that airline.
On board our ships.
Your security and safety.
We will use personal data about you for the purposes of carrying out security checks. Where we are required to do so, personal data about you will be shared with recognised law enforcement agencies prior to boarding, during your voyage, or after disembarkation, for security and immigration purposes. Where we are required to do so, personal data will also be shared with these agencies in order to prevent and detect crime as well as to safeguard children and vulnerable adults. These purposes may involve sending personal data between different countries, including countries outside the European Union where controls on data protection may not be as strong as the legal requirements within the European Union.
For the safety and security of each ship and its passengers, and to maintain health and safety, we operate closed circuit television (CCTV) cameras onboard our ships, including at all access points and throughout public areas. These cameras record continually with footage being retained and stored for a set period. Where body-worn cameras are deployed onboard our ships, they are operated by authorised and trained employees to capture video and audio evidence, prevent harm, and deter individuals from committing crime or inappropriate behaviour. Body-worn camera usage will be incident-specific, and reasonable warning of their use will be given where practical. They are not used for sensitive incidents where recording video would be inappropriate. Where necessary, images taken from these cameras will be used internally for identification purposes and to assist with investigation of safety or security related matters. Images will also be shared with law enforcement agencies (in any jurisdiction) in order to detect or prevent criminal activity or to assist in the apprehension and prosecution of offenders.
Enjoyment of your voyage.
Please be aware that there are photographers and camera crew on board the ship taking photographs and making films for passengers to purchase at the end of your voyage or for our own promotional use. They are happy to take reasonable steps to avoid filming or photographing you where you indicate that this is your preference, but you may be included unless you tell us otherwise and we are unable to guarantee that you will not be included on an incidental basis.
Some on-board products and services, excursions and other activities, are provided by other companies. We may share sufficient personal data with these partners before, during and after your voyage to provide a seamless service to our passengers, such as the ability to charge purchases to passengers’ onboard accounts.
Casinos on our ships are operated by Ocean Players Club, a division of Carnival Corporation based in the United States of America. Our legal and technical controls safeguarding this relationship are described in ‘Transferring personal data to third countries’. Limited personal data about you is transferred to Ocean Players Club for the purpose of preparing a casino account should you wish to use their facilities, and to prevent and detect fraud. For further information on how Ocean Players Club will process personal data, please view their privacy notice at https://oceanplayersclub.com/privacy-policy/.
Your health and welfare.
In the unlikely event that you are involved in an accident or require medical treatment on our ships, we will use personal data already provided to us, or obtained from you, to deliver your treatment. We will share that personal data with third party healthcare providers with your consent, or where it is in your vital interests, or in the public interest to do so, and we will retain a record of treatment provided for billing and obligatory record-keeping purposes.
After your voyage.
Upon completion of your voyage, we will contact you to seek feedback on your experience to understand your satisfaction level so that we can improve the quality of services we offer, and to assess the performance of our on-board staff and their associated rewards. For UK guests, we will provide your email address to a contracted third party review service for the purpose of managing your feedback.
We operate loyalty programmes that allow you to benefit from your time spent on our ships, through future offers that may include discounts, upgrades, early booking, competitions, gifts and other rewards. For this reason, we retain a basic record of voyages you have taken including your name, contact details, voyage numbers and dates, and any loyalty offers that you have redeemed with us. If you believe we hold incorrect historical voyage details, you can contact us with evidence of those voyages to correct your record.
We will contact you with details of our loyalty programme when you book your first voyage, and if you join you will receive further communications thereafter including details of your loyalty status and subsequent benefits. In order to calculate these benefits we need to profile the time and money you spend with us. You may opt out of the loyalty programme and programme-related communications at any time. We use external data providers to help us to maintain the accuracy of your loyalty programme contact data.
Future cruise credits.
When you are on board our ships, you may be offered the opportunity to purchase future voyage credits. If you hold future voyage credits, we will contact you with offers related to the use of those credits up to their expiry date. If you booked your voyage through a travel agency partner, then we will inform the travel agency of your future voyage credits and they may choose to contact you with offers to ensure the timely use of those credits.
Should you have queries before, during or after your voyage, then we will use information related to your voyage such as travel details, billing, on-board communications and other information we have on record or which you or third parties may provide to us, to resolve your query.
We may also contact you with information following the voyage you have taken, or if there are queries relating to your payment or the services you have received.
Understanding your needs.
The personal data you provide to us or which we obtain through your dealings with us will be analysed for the following purposes:
- To personalise our news, offers and services to your holiday interests, including where these are displayed on third party websites, search engines and social media
- To track the delivery of and response to our marketing communication
- To review, develop and improve the services we offer (including market research)
- For statistical analysis
We conduct identifiable and anonymous market research to provide longer-term insight into the effectiveness of our services and marketing, and to support our service planning and delivery.
Sharing personal data.
We process personal data about enquirers and guests in the UK and on board our ships worldwide. Enquiries and bookings are processed in the European Union, where our systems may be accessed by Carnival group staff and suppliers from outside of the European Union subject to strict security controls.
We contract other companies and individuals to perform certain activities on our behalf. Examples include:
- Fulfilling requests for brochures and promotional materials: printers, fulfilment service providers
- Advertising: targeting on third party platforms such as search engines, social media platforms and advertisement brokers
- Processing payments: banks, payment service providers
- Postal mail and e-mail communications: postal services, couriers, e-mail service providers
- Maintaining guest records and analysing data: customer insight agencies, credit agencies
- Providing port services and excursions
- Providing travel services: airlines, coach operators, travel agents
These contractors have access to personal information needed to perform their functions, but are not permitted to use it for other purposes.
If you make a booking we will pass your personal information on to other relevant suppliers of your travel arrangements such as airlines, hotels and transport companies. Where necessary, your personal information will also be passed to travel agents, security and credit checking companies, credit and charge card companies. We are required to co-operate with government and law enforcement agencies and the public authorities of any country in your itinerary, including customs and immigration authorities.
Transferring personal data to third countries.
We collect and process personal data in the European Union (EU). We process your personal data worldwide, including on board our ships, depending upon the destinations you travel to with us, for example if we have to provide personal data to immigration authorities, port agents or excursion operators in destination countries. This will involve sending your personal information between different countries, including countries outside the EU where controls on data protection may not be as strong as the legal requirements in the EU.
From time to time personal data must be shared with other Carnival companies outside of the EU, or accessed by Carnival companies from outside of the EU, in order to provide the services you request from us. We use legal mechanisms (‘standard contractual clauses’) and technical and procedural controls to safeguard personal data.
Your rights concerning your personal data.
You have rights over how we use personal data about you, and can exercise those rights by contacting our Data Protection Officer using the contact details below. Our ability to uphold these rights for you depends upon our obligations to process personal data for security, safety, fraud prevention reasons, or because processing is necessary to deliver the services you have requested. Where this is the case, we will inform you of our obligations in response to your specific request.
Withdrawing consent to processing
Where we have obtained your consent to process personal data about you, you have the right to withdraw your consent at any time. Where we process personal data about you in ways for which your consent is not required, for example to record your voyage history, you may have a limited right to ask us to cease processing of that personal data or restrict the nature of the processing.
Accessing the personal data we hold about you
You may request a copy of personal data we hold about you, subject to a small number of exemptions set out in law. This includes obtaining personal data about you in electronic form to provide to a third party should you wish to do so.
Ensuring the accuracy of personal data we hold about you
We will update or amend personal data we hold about you if you inform us of inaccuracies. We will use external data sources to maintain the accuracy of our enquirer, passenger and loyalty records.
Deleting personal data we hold about you
We retain personal data for the period required for processing, and where we are under an obligation to do so, for example billing data is retained in accordance with anti-money laundering and financial records keeping requirements.
We retain a basic record of passengers’ voyage history (name and contact details, booking/voyage number, nights on board, class of travel) indefinitely for the purpose of maintaining our loyalty scheme.
We will delete personal data we hold about you if you ask us to do so, as required by data protection law.
How to complain about our processing of personal data.
If you have a concern or complaint about our processing of personal data, please contact our Data Protection Officer using the contact details below.
If you are not satisfied with how we have responded to your complaint about the processing of personal data, or following our response you believe our processing of personal data is not in accordance with the law, you have the right to complain to the Information Commissioner’s Office (ICO) as set out on their website at https://ico.org.uk/
Securing your personal data.
We take the security of your personal data seriously, and use a number of technical and organisational controls and ongoing training to safeguard the personal data we process from improper access, use, alteration, destruction and loss.
Where we share your personal data with other companies as described above, we require those companies to process your personal data to an equivalent level of security.
How to contact us.
Cunard is a trading name of Carnival plc. Carnival plc is registered in England & Wales number 04039524, and is registered as a data controller with the Information Commissioner’s Office number Z8383204.
All enquiries relating to data protection, including communications with our Data Protection Officer, should be sent to: Data Protection Officer, Privacy & Data Protection Team, Carnival House, 100 Harbour Parade, Southampton, SO15 1ST, or call 0344 338 8650, or email email@example.com.
Changes to this privacy notice.
This policy was last updated on 8th April 2019. When changes are made to this policy, we will publish the changed policy on our websites with details of the changes.
Website Privacy Notice.
This website is owned, managed and operated by Carnival plc. Cunard is a trading name of Carnival plc. Any personal information provided to Cunard is controlled by Carnival plc.
This Privacy Notice explains how we collect, use and store personal information about you when you use this website.
We will try to provide you with links to high quality, reputable sites which we believe will be of interest and relevant to you, but please note that such third party sites are not under our control and we do not contribute to the content of such sites. When you click through to these sites you leave the area controlled by us. We cannot accept responsibility for any issues arising in connection with either the third party's use of your data, the site content or the services offered to you by these sites.
If you make payment on-line all of your personal information is encrypted using SSL ("Secure Sockets Layer"). SSL is an industry-standard protocol for encryption over the internet. This helps to protect your personal information from being read by anyone else.
As with any standard email, emails containing your personal data sent to or from us will not be encrypted.