Legal Information

Cookie Policy

How Cunard Line uses cookies on this website

We use cookies and similar tools on our website to improve its performance and enhance your user experience. By using our website, you agree that we can place these types of cookies on your device.

What are cookies?

Cookies are small text files which a website may put on your computer or mobile device when you first visit a site or page. The cookie will help the website, or another website, to recognise your device the next time you visit. There are other ways to do the same thing. We use the term “cookies” in this policy to refer to all files that collect information in this way.There are many functions cookies serve. For example, they can help us to remember your preferences and analyse how well our website is performing.

Most cookies won’t collect information that identifies you, and will instead collect more general information such as how users arrive at and use our website, or a user’s general location. 

What sort of cookies does Cunard Line use?

Generally, our cookies perform up to four different functions:

1. Essential cookies 

Some cookies are essential for the operation of our website. These cookies enable services you have specifically asked for.  These cookies remain on your device only until you close your browser after visiting our website.

2. Performance Cookies 

These cookies collect anonymous information on the pages visited. For example, we might use performance cookies to keep track of which pages are most popular, which method of linking between pages is most effective, and to determine why some pages are receiving error messages. These cookies remain on your device only until you close your browser after visiting our website.

3. Functionality Cookies 

These cookies remember choices you make to improve your experience.  These cookies remain on your device for an extended period of time.  When you revisit our website we recognize these cookies and remember your preferences or can automatically log you on to the website.  Personal information on our system may be associated with these cookies but the cookies do not contain any of your personal information.

4. Behaviourally Targeted Advertising Cookies 

These cookies collect information about your browsing habits in order to make advertising relevant to you and your interests. Visit  for more information on this type of cookie.

We also use or allow third parties to serve cookies that fall into the four categories above. For example, like many companies, we use Google Analytics to help us monitor our website traffic.  Google Analytics generates a cookie to capture information about your use of the site which Google uses to compile reports on website activity for us and to provide other related services.  Google may use a portion of your IP address to identify their cookie, but this will not be associated with any other data held by Google.  We may also permit third parties to place cookies through our site to help us with market research, user demographics, revenue tracking, improving site functionality and monitoring compliance with our terms and conditions and copyright policy or to provide relevant advertising to you.  These third parties may collect information about a consumer’s online activities over time and across different websites when he or she uses our website. 

Can a website user block cookies?

To find out how to manage what cookies you allow, see your browser's help section or your mobile phone manual.

Or you can visit one of the sites below, which have detailed information on how to manage, control or delete

Please remember that if you do choose to disable cookies, you may find that certain sections of our website do not work properly and you may have to provide us your preferences or log-in information each time you visit our site.

Do Not Track

Our site does not use technologies that recognize a “Do Not Track” signal from your web browser.   

Do we track whether users open our emails?

Our emails may contain a single, campaign-unique “web beacon pixel” to tell us whether our emails are opened and verify any clicks through to links or advertisements within the email. We may use this information for purposes including determining which of our emails are more interesting to users, to query whether users who do not open our emails wish to continue receiving them and to inform our advertisers in aggregate how many users have clicked on their advertisements. The pixel will be deleted when you delete the email. If you do not wish the pixel to be downloaded to your device, you should select to receive emails from us in plain text rather than HTML. 

Cookies on Cunard Line from social networking sites

We have links so you can use social networking websites (e.g. Facebook and Twitter or You Tube) from Cunard Line. These websites may place cookies on your computer. We do not control how they use their cookies. We suggest you check their website to see how they are using cookies.

More Information

More detail on how businesses use cookies is available at