Cunard Announces Official Sponsorship of War Paint

Hit Broadway musical and luxury cruise line partner to celebrate the arts and travel

13 June 2017

Patti LuPone enjoys a glass of champagne alongside Cunard bellman

Cunard bellman and Christine Ebersole

VALENCIA, Calif., June 13, 2017 – Luxury cruise line Cunard is excited to announce sponsorship of War Paint, the new musical starring Broadway legends Patti LuPone and Christine Ebersole. 

With book written by Doug Wright, music by Scott Frankel, and lyrics by Michael Korie, War Paint portrays trailblazing cosmetic icons Elizabeth Arden and Helena Rubinstein, and their famous rivalry, which began in the 1930s. In Helena Rubinstein’s (LuPone’s) opening scene, she arrives in New York City by disembarking a Cunard ship, allowing for a natural partnership between the show and the cruise line.

Cunard sponsored an industry event for War Paint, which was held in NYC on Thursday, May 18, 2017 at the Diamond Horseshoe at the Paramount Hotel. Two Cunard White Star Bellmen were in attendance, posing with guests for photos and sharing laughs with the cast.

The sponsorship will also allow the Concierge for Cunard’s Princess & Queens Grill guests special access to seats to the Broadway show at the Nederlander Theatre.

For more information about Queen Victoria, or to book a voyage, contact your Travel Consultant, call Cunard Line at 1-800-728-6273 or visit

For travel agents interested in further information, please contact your Business Development Manager, visit OneSource or call Cunard toll free at 1-800-528-6273.