Our web servers may collect the domain names of visitors to our site. This information may be aggregated to measure the number of visits, average time spent on the site, pages viewed, etc. Cunard Line may use this information to measure the use of our site and to improve the content we offer. We may share with third parties this experiential information or other data which does not personally identify visitors to our site. This might include tour or ship preferences of all visitors to our site, for example.