Cunard prides itself on standards of service that go above and beyond, exceeding the expectations of our guests. We call this White Star Service.
You’ll experience this the moment you step on board when our white-gloved officers and crew greet you with a smile and warm welcome.
From then on you’ll notice that every detail of your cruise has been carefully considered to make sure you have the most enjoyable, memorable and luxurious experience aboard The Most Famous Ocean Liners in the World.
Service of distinction
All our staff are trained at our White Star Academy, so each and every member of our crew delivers the same high level of service across every element of your cruise.
Every member of our crew is polite, courteous and immaculately dressed at all times: we’re always ready and waiting to serve our guests.
Our staff speak English in all guest areas, and are very knowledgeable about our ships and services – whether you need ideas about activities such as dining, accommodation, entertainment or pampering, or want to know facts about the ship. Nothing is too much trouble.
Our heritage is something we’re very proud of – in fact it’s where the name White Star Service comes from.
A history of excellence
In return for a British government loan, in 1929 Cunard agreed to complete the construction of Queen Mary and take over the running of the White Star Transatlantic Fleet.
Today, White Star Service is a lasting legacy of our historical connection to the White Star Line and honours the golden era of these elegant and luxurious vessels.